Training Testimonials

These testimonials are just a few of thousands that have come from energized and effective executives, managers, and sales teams:

"No one knows better how to train and prepare sales talent than Kathy. Kathy explains how to present the most complicated concept in a simple way to sales people at all levels. Her presentation method will impress a sophisticated buyer, as well as a relatively new, less experienced buyer and will result in the most important goal -- sales."

Halley Suitt
Director, Audience Development
Harvard Business School Publishing, Conferences

"Dear Kathy,
The Selling Strategy Charts you presented are still hanging up on the walls of each sales rep you trained - and the results are paying off. Your seminar was well received and valued by the entire staff. The selling program that you designed for us was most effective. Thank you for your fine work."

Sincerely,
Charles M. Gabrielson
Publisher, USA WEEKEND Magazine

"The training I received from Kathy Aaronson and The Sales Athlete, Inc. was put to use immediately with great success! The "Winning Negotiations Skills and Strategies" are invaluable tools for use in any sales situation. Kathy's approach to the training was great. She was extremely informative and she shared her creative ideas. There was never a dull moment!

Jill Martin
Western Regional Advertising Manager
Editor & Publisher, Adweek Magazines

More Testimonials

"Kathy's training gave our sales teams customized tools to increase accessing effectiveness. Her process of identifying and valuing product assets and creating 'on your feet' leverage and value is brilliant. Subsequently, our 'fact based presentations' now generate increased closing intensity and excitement. Kathy fulfills her mission of branding attendees as 'must meets' and their presentation's 'must buys'."

Fred Cioporen
President
Reed Business Information Press

"Of course you can use us as a reference because of course we are happy, no... ecstatic, with the results."

Jose Lozano
Publisher and CEO
La Opinion

"You are an inspiration to all of us."

Bob Dowling
Editor-in-Chief and Publisher
The Hollywood Reporter

"Your energy is magical, Gandalf-like as you go about identifying and developing human capital."

Dave Murphy
President
Tribune Media Net

"My team was in dire need of a positive, proactive, and results generating message…and you delivered. Even my well-seasoned sales managers walked away with ideas, excitement, and new techniques. You not only introduced new methods of selling to my team, you've sold me on the value of training."

Michelle Rosenberg
Publisher
TravelAge West

"Our survey data indicates that your seminar entitled 'How to Negotiate With Anyone, At Anytime, For Anything' was the #1 seminar (out of 38) in terms of content, value and enjoyment. In addition, you received a speaker score of 'Excellent' in terms of presentation and delivery."

Sharon Cook
Conference Manager
New Hope Natural Media

"The current sales training you've been providing has truly been nothing short of a miracle. Suffice it to say, the four weeks of training you've done in Los Angeles and three sessions with my New York staff have been productive and are paying off. The sales reps have a better understanding of how "transactional" this product is for this community to help them grow their business."

Lynne Segall
Associate Publisher
The Hollywood Reporter

"Your Advertising Sales Boot Camp enjoys consistent "Excellent" overall ratings, and earned a top ranking out of more than 60 sessions and more than 150 presenters. Some of the comments from your evaluations include, 'I loved the Ad Sales Boot Camp - it was very practical, hands-on with lots of good take-home information,' 'The speaker's knowledge and expertise were impressive,' and 'Exceeded expectations!'"

Cindy Rosenthal
Director of Conferences
The Folio: Show

"I thought your emphasis to stimulate transactions was excellent."

Andrea Miller
Columbia Business School

"I got back into work this morning and used some of your suggestions, and have already found them to work."

Bob Poust
Human Resource Executive Magazine

"I came away with at least 30 ideas."

David Weinschneider
Publisher
NY House & Home

"I'm 100% in favor of your vision for 2002. We're doing our part!"

Ami Brophy
Publisher, Brandweek & Adweek

"It was perfect. The sales staff left energized, with new ideas and a totally committed perspective. Letters were written and calls were made with a new level of skill. I thought you "hit one out of the park." I didn't realize how overdue your sales training was for our team."

Steve Gellman
Group Advertising Director
The Hollywood Reporter

"I am so proud of our management team for hiring you to conduct these invaluable sales training sessions...it is helping [the staff] have more confidence and structure in their sales pitches."

Karen Fernandes
The Hollywood Reporter

"It was a very stimulating and focusing experience...in this chaotic time."

Mary Jo Mrochinski
The Los Angeles Business Journal

"I now feel that I have a good grasp of how it all works."

Jennifer Morrison
CFO
UP Magazine

"I am fairly new to ad sales and the boot camp gave me a lot of great ideas."

Tom Bibeault
Direct & Promo Magazines

"You have made me feel so much more comfortable with dealing with people when making my sales calls."

Karen Glines
The Glen Group